AGING IS INEVITABLE. HOW YOU AGE IS A CHOICE.
Welcome to Thrive A/F (After Forty), a lifestyle brand dedicated to proactive aging, longevity, and preserving independence after 40. We explore practical strategies focused on health span and capability so you can stay fully engaged in the life you love.
We deliver authentic, no-nonsense guidance backed by real-world experience and science—giving you the tools to defy expectations, maximize your health span, and thrive on your own terms.
THE PODCAST
Tune in to the Thrive A/F Podcast, our main hub for deep-dive conversations. We feature powerful stories and insights directly from the Thrive A/F community, detailing how physical preparation unlocks real-world adventures.
Thrive A/F is a collaboration between Lou Fratto and Keith Calleja, who met in college and have been friends ever since. Lou has been a physical therapist for more than 27 years in Delray Beach, Florida. Keith is one of the founders and owners of CrossFit Terminus in Atlanta, Georgia.
Even though they have been separated by distance, they discovered that their core beliefs about aging and a broad set of health, fitness, and longevity topics have evolved on parallel paths over the years.
When Lou published his first book Thrive: A Physical Therapist’s Guide to Longevity in 2025, they began a series of back and forth discussions about how to bring the ideas in the book to a broader audience, and decided to launch the Thrive A/F Podcast.
MEET THE TEAM
Lou Fratto, MS, PT, MTC, is a physical therapist with over two decades of experience helping people move better, recover from injury, and stay active as they age. He is co-owner of Delray Care Physical Therapy and continues to train in Brazilian Jiu-Jitsu as a 50+ athlete.
Keith Calleja is a founder and one of the owners of CrossFit Terminus in Atlanta, Georgia. He's an avid outdoorsman who loves camping, hiking, kayaking, and fishing—and he still thoroughly enjoys a competitive recreational game of beach volleyball.
